Retaining users is generally an indicator of creating a “sticky” or valuable app because people use it on a regular or more consistent basis. The number of users that come back or return after a given period has passed. Other key performance indicators measure how users engage with the app, including how, when, and where they use it and in which ways they connect or engage with your mobile app. This is essential data when you’re attempting to calculate the valuation of your mobile app. Is the upgraded version rated higher than the basic version or are they similarly rated?Īll of the former show the level of engagement your users have with the app and the depth of financial commitment they might be willing to make. What percentage of users upgrade versus using a free or basic version? How long does it take a user who has installed or registered for the app to upgrade? #Android app uninstall rate upgrade#If you offer the option to upgrade your app to a premium or paid version, track the number and timing of upgrades. #Android app uninstall rate for free#You can try UXCam for free - with 100,000 monthly sessions and unlimited features. It will tell you, for example, on which devices they occur:Īnalyzing crashes in UXCam. You can identify the cause of crashes with mobile analytics solutions. Keeping track of the number of crashes that occur and when in the user process they happen is necessary to improve the performance, the user experience, and the app retention metrics of your app. Of course, if a user downloads and installs an app and it crashes frequently, that is not ideal. If subscribing to new content or other updates is a feature you offer, you should be tracking the number of signups and unsubscribes.īesides, keeping track of how long it takes users to subscribe once they have installed the app - as well as the average subscription length - tells you more about the behavior of your users. Combine funnels, screen flow, heatmaps, and session recordings to get a full picture of your user behavior. If users are failing to sign up for your app after downloading it, it's time to review your onboarding flow. Plus you can use their email addresses or other contact info to market future upgrades and other apps to them. Registrationsĭeciding whether or not to register (and therefore give up their personal data) is another sign that users are buying what you are selling, at least figuratively. #Android app uninstall rate update#However, if the uninstalls correspond with an update or changes in your app (or advertising methods or targeting), you should consider what happened and why - especially if the uninstalls occurred in clusters or were performed by a previously stable user base. Someone can decide to uninstall your app for any number of reasons and they won’t always leave feedback or give a reason why. Therefore, you should also be tracking actual installations on the various devices that your audience uses. The fact that someone downloaded an app doesn’t mean that they completed the setup process. Of course, you should track app downloads, as this KPI is the foundation that most KPIs are built on. The number of times that an app gets downloaded to a device is perhaps the simplest and most obvious way to track its popularity among users. You can track your user growth with UXCam - with 100,000 monthly sessions and unlimited features.
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